Creating a Data-Driven Customer Experience

Companies have traditionally relied on limited—and flawed!—data sets to make decisions about the customer experience. But collecting data isn't our challenge. Customer experience consultant Kerry Bodine joins Intradiem to take a look at data-driven customer experience. By making sense of the data in front of us, we can understand what actions and decisions our frontline workforces need to take to drive successful customer interactions.

April 15, 2015

Companies have traditionally relied on limited—and flawed!—data sets to make decisions about the customer experience. But collecting data isn't our challenge. We need to make sense of the data in front of us so that we can understand what actions and decisions our frontline workforces need to take to drive successful customer interactions.

Customer experience consultant Kerry Bodine joins Intradiem to take a look at data-driven customer experience. We discuss:

  • How our data ecosystems will evolve over the next few years
  • Why companies still struggle to use data efficiently
  • How to leverage multiple types of data to design better customer experiences
  • What’s required of frontline workforces to prepare them to deliver an exceptional data-driven customer experience in real-time
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